Amanda Hinkel-Mauceri
Director, Marketing & Communications @Humentum
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WORK HISTORY
Director, Marketing & Communications @Humentum
Washington, DC, US
I oversee Humentum\'s brand, marketing, communication, and PR strategy. I lead a fantastic team of all-female marketing and communication professionals who are responsible for B2B and B2C, lead generation, email marketing, SEO and digital marketing, social media, and storytelling.
EDUCATION
Massachusetts College of Liberal Arts
Certificate, Arts Management
Marywood University
Bachelor's Degree, Arts Administration and Art History
SKILLS
ABOUT AMANDA HINKEL-MAUCERI
Hi, I\'m Amanda, a marketing and communications director in the nonprofit and social good space. I love wearing my creative and strategy hats, which inform how I approach my work. I lead marketing and communications at Humentum which includes everything from brand and design to digital marketing, PR, and storytelling.I\'ve steered marketing strategy, product launches, brand refreshes, website overhauls, and multi-channel digital campaigns for nonprofits. Each of these ultimately drive brand awareness, engagement, and measurable ROI.I\'m passionate about the arts, too. I\'m part of a team of educators at The Phillips Collection, a DC-based museum, who facilitate talks, private tours, and programming about modern art. Ask me about my favorite artist or museum!What I do best: Build impactful marketing strategies tailored to organization strategy and business goals. Lead and mentor collaborative teams that do good work and love what they do. Create high-performing messaging and content across email and social. Drive engagement and conversions through multi-media storytelling. Deliver data-driven insights to optimize websites and maximize results.
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