Amanda Hillman
VP, Consumer Insights
- Role
- VP, Consumer Insights at PENNYMAC
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amanda Hillman
I have proven leadership in transforming insights into compelling brand strategies, by bringing the customer voice into the C-suite to drive impactful strategic decisions. I’ve enabled companies to build their brands, expand their offerings, target their messaging, and deliver engaging experiences to drive repeat visitation. Leading consumer insights at 24 Hour Fitness, I bring the voice of the consumer to executives across all business functions including innovation, retail, marketing, operations, and technology.I have extensive background on the agency side, managing major strategic projects for a variety of companies including CPG, entertainment, and technology. Expertise: Quantitative and Qualitative Market Research | Biometric Research | Advanced Analytics | Strategic Insights | Research Design | Data Analysis & Visual Storytelling | Communication
Experience
VP, Consumer Insights
Jul 2025 — Present
Education
Occidental College
BA, Psychology
2010 — 2013
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