Amanda Gosio
Brand Storyteller & Marketing Lead
- Role
- Marketing Manager at Ground Up International
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Amanda Gosio
Portfolio: https://amandagosio.my.canva.site/With 7+ years in marketing and communications, I’ve grown into a team leader who loves shaping the story as much as bringing it to life. I lead strategy across campaigns, press, and events, connecting the big-picture narrative to the details that make people actually care. My approach is always rooted in the consumer experience—finding the angle that feels real, relevant, and worth paying attention to. I’ve led brand and PR strategy, built campaigns from brief through launch, and worked across every touchpoint—from social and digital to influencer, events, and the messaging that ties it all together. In my personal life, find me recording the Three Way Call podcast, reading as many books as possible, and scouring NYC for the perfect matcha latte! Let’s chat over a cup.
Experience
Marketing Manager
Aug 2024 — Present · New York, NY, US
Lead end-to-end project lifecycle of all marketing campaigns from concept to execution across various channels, including web, social, print, press, and events- Tracking marketing team & direct report’s tasks and deadlines, ensuring clear communication, actively troubleshoot problems, and track project progress to achieve timely delivery.- Analyzing campaign performance metrics, making data-driven adjustments to improve results & ROI, and conducting market research to identify trends, customer preferences, and competitive landscapes in order to create comprehensive marketing plans- Working closely with licensing, sales, and design teams to ensure cohesive marketing efforts, support ongoing licensing and contract negotiation processes, and feed into the product development pipeline with media insights- Current successes driven from my immediate impact-> Built cohesive social & web strategy in alignment with marketing beats, social trends, & licensor guidelines-> People manager to growing team of marketing coordinators, ensuring care and attention to their career development-> Successfully launched Amazon & Shopify store, grossing sales to $500k in first quarter of Go Live-> Led launch campaign for UP Lifestyle brand expansion of Ground Up into fashion footwear category.
Education
University of Toronto
Honours Bachelor of Arts - BA, English Language and Literature, General
2015 — 2019
Ryerson University
Master of Arts - MA, English Language and Literature/Letters
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