Amanda Goodwin
Senior Insurance Executive & General Manager | Fortune 100 Insurance and Financial Services | Board Member | Expert in Digital Marketing, Digital Product and Customer Experience
- Role
- Senior Vice President Marketing at PeoplesBank
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Amanda Goodwin
From leading a $22.6B digital portfolio at Optum to driving 300% policy growth at Liberty Mutual, I’ve consistently harnessed technology, data, and cross-functional collaboration to achieve remarkable outcomes—like $4B in projected revenue growth, 110% organic traffic increases, and 80 Point increases in NPS.Key Areas of Expertise:Strategy developmentTransformation and change managementCustomer experience optimizationData analytics and data-driven decision-makingLeadership and organizational changeBuilding and leading high-performing teamsDigital experience and e-commerceCustomer experienceInterested in Chief Customer Officer, Chief Digital Officer, Chief Marketing Officer, Chief Transformation Officer, Chief Experience Officer or similar senior executive roles.
Experience
Senior Vice President Marketing
May 2025 — Present · Boston, MA, US
Education
University of Saskatchewan
BSP, Pharmacy
2002 — 2007
Queen's University
Master of Business Administration (M.B.A.), Finance, Marketing and Enterpreneurship
2011 — 2012
Skills
- Pharmacy
- Pharmacists
- Analytic Reporting
- Hospitals
- Healthcare
- Marketing
- Product Management
- Mentoring
- Leadership
- Clinical Research
- Reporting Tool
- Management
- Data Analysis
- Governance
- Clinical
- Strategy
- Reporting Metrics
- Strategic Planning
- Time Management
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