Amanda Giladi
Fine Fragrance Marketing Assistant @ dsm-firmenich
- Role
- Fine Fragrance Marketing Assistant at dsm-firmenich
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Amanda Giladi
Passionate beauty marketer specializing in fragrance product development for Gen Z-driven…
Experience
Fine Fragrance Marketing Assistant
Oct 2023 — Present · New York, NY, US
Developed fragrance concepts from client briefs across specialty, prestige, and new business accounts, with a focus on Gen Z and Alpha brands- Designed presentations aligned with each brand’s visual identity and storytelling style- Presented concepts to clients, highlighting olfactive direction and strategic fit- Conducted market and trend research to identify consumer shifts and whitespace opportunities- Curated a newsletter featuring fragrance launches, NYC pop-ups, and cultural eventsKey Brands: Victoria’s Secret, Glossier, Phlur, Bath & Body Works, DedCool, Cyklar, Skylar, Luxe Brands (Ariana Grande, Khloe Kardashian), Juicy Couture, Kylie Cosmetics, Marc Jacobs & more
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