Amanda Fortune
Field Marketing Specialist @HUB International
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WORK HISTORY
Field Marketing Specialist @HUB International
Currently, I develop and execute multi-channel marketing strategies, events, and lead generation programs that drive revenue growth, strengthen brand visibility, and support sales through data-driven insights and cross-functional collaboration.One of my greatest achievements during my time here has been co-managing our conference expansion, adding three hospitality events that drew 995 attendees, generated 263 net new leads, and engaged 7 opportunities worth $545K in pipeline revenue.
EDUCATION
Michigan State University
Bachelor of Science, Advertising Management
ABOUT AMANDA FORTUNE
I’m a marketing professional who loves blending creativity with data to deliver measurable results. Over the years, I’ve built expertise in digital strategy, campaign execution, lead generation, and event management across healthcare and e-commerce. I thrive on finding new ways to drive engagement, accelerate pipelines, and strengthen customer relationships, whether that’s through launching CRM systems, optimizing e-commerce platforms, or running campaigns that boost conversion rates.I’ve had the opportunity to manage cross-functional teams, partner closely with sales, and oversee everything from large national conferences to targeted digital campaigns. What drives me is seeing strategy turn into tangible results, like higher-quality leads, stronger revenue growth, and more engaged customers. Always curious and adaptable, I enjoy diving into new tools, testing ideas, and collaborating with colleagues who challenge me to think bigger.When I\'m not at work, I enjoy reading, golfing, cooking, and spending time with my dogs.Key Skills:Project Management | Cross-Functional Collaboration | Marketing Campaign Execution | Marketing Operations & Process Improvement | Marketing Automation & CRM Platforms | Performance Tracking & Reporting | Content & Social Media Management | Vendor & Agency Coordination | Problem Solving & Adaptability | Adobe Creative Suite
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