Amanda Downing
Senior Director, Brand Partnerships at Universal Music Group
- Role
- Senior Director, Brand Partnerships at Universal Music Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amanda Downing
A brand marketing professional with nearly a decade of entertainment experience in the music industry, leading global partnerships with brands like The Coca Cola Company, Condé Nast, Hertz, Lenovo, Intel, Motorola, Sprite, McDonalds and more. Led music license collabs with Oreo (Lady Gaga), The Coca Cola Company (Queen), VIZIO (The Weeknd), Hallow (Andrea Bocceli), Google Android (Ludacris), Pokemon (Post Malone, Katy Perry), Samsung (Demi Lovato), Major League Soccer (Chaka Khan), Phillips (Max Richter), Marriott (Gwen Stefani) and American Airlines (Juanes)- elevating brand content and authenticating brand messaging with a streamlined music license clearance solution. Key skillset includes-Ideation -Trend-spotting -Celebrity handling -Contract negociation -Music licensing -Project managing -Sales + new business -PR strategy -Content + live events production -Content post-production -Research and reporting -External & internal communication management -Collaboration & transparent leadership -Creative copywriting
Experience
Senior Director, Brand Partnerships
Mar 2023 — Present · Santa Monica, CA, US
Education
University of California, Santa Barbara
Bachelor of Arts (B.A.), Sociology
Mercy High School Burlingame
High School Diploma
2004 — 2008
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