Amanda Data

Trend Forecaster & Strategist @Belk

New York, NY, US

Created and presented in-depth trend reports to buying teams & directors. Key trends resulted in designated shops on e-comm and execution in marketing/editorial as top item investments.Sourced unique and fresh product ideas to support in-house design teams. Identified key cultural & customer shifts. Surveyed product trends at market appointments, trade shows (i.e. Coterie), comp shopping, external trend presentations (WGSN), social media, and runways. Wrote and produced visually compelling, monthly trend emails to teams to recap key updates. Parsed large data sets & imagery to identify commercially viable concepts tailor-made to Belk. Studied Women’s trends in tandem to offer a cross-category understanding of trend & styling.