Amanda Crawford

Senior User Experience Designer | Designing AI & SaaS Products | Carnegie Mellon M. Human-Computer Interaction Alum

Role
User Experience Designer at Intel
Location
Portland, OR, US
LinkedIn followers
500 followers

About Amanda Crawford

User Experience Designer with a proven track record leading UX and Product work streams…

Experience

  1. User Experience Designer

    Intel

    Nov 2021 — Present · Hillsboro, OR, US

    Lead UX Designer on multiple concurrent enterprise projects including AI & SaaS products. Responsible for leading collaboration of engineering & product teams to analyze current products, define roadmaps, & deliver delightful user experiences through iterative research & design. Led end-to-end design process for improving a portfolio management product. Translated stakeholder requirements, including infosec, into Figma mockups. Created iterative development plan to reduce errors & improve satisfaction by 20% over the next year. Conducted, analyzed, & presented AI User Research with hardware & software engineers to deliver enterprise AI personas, turning qualitative & quantitative data into actionable, user-centered insights. Led the customer research & product strategy on a Cloud SaaS product on a cross-functional team with engineering & sales to document customer purchase flows & user priorities during purchase. Utilized storytelling to influence stakeholders when prioritizing pilot features & reduced initial time to market by 4 months with consistent user satisfaction. Executed a UX focused evaluation of different AI enablement products including Figma Make, Loveable AI, & V0 by Vercel which identified multiple opportunities for enterprise adoption. Led user journey mapping to analyze & document complex admin workflows that aligned team on pain points, uncovered gaps in processes & information architectures resulting in less repetition, lower errors, & reduced friction during processes. Contributor of Intel\'s Figma Design system responsible for ensuring submitted components were within standards & met all WCAG guidelines. Mentor to junior designers on multiple topics including design system usage, fostering a culture of constructive feedback & design excellence. Responsible for communication of design rationale & tradeoffs to cross-functional stakeholders, bridging technical feasibility with a clear vision of user impacts and business requirements.

Education

  • CMU Human-Computer Interaction Institute

    Master of Human Computer Interaction - MHCI

    2020 — 2021

  • Oregon State University

    Bachelor's degree, Computer Science

    2016 — 2020

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Amanda Crawford — User Experience Designer at Intel in Portland, OR, US | Unifers