Amanda Caple Melton
Global academic and future workforce marketing leader @ Siemens | B2C and B2B SaaS | I’m a deep generalist and systems thinker who’s motivated by doing additive work in the world.
- Role
- Head of Global Academic and Future Workforce Marketing at Siemens Digital Industries Software
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Amanda Caple Melton
I\'m a senior B2B SaaS marketing and communications professional who excels at creating…
Experience
Head of Global Academic and Future Workforce Marketing
Siemens Digital Industries Software
Mar 2024 — Present · Seattle, WA, US
Siemens Digital Industries Software is the world\'s design, engineering, and manufacturing technology leader. The Global Academic and Future Workforce Program empowers academic institutions, engineering students, and industry leaders through access to industry-grade software, competition and engagement opportunities, and credentials that prepare workers to add value from day one.As the head of global academic and future workforce marketing, I lead the program\'s brand, preference, messaging, content, demand generation, and demand management efforts.Within my first fiscal year (2025):* I conducted competitive research and architected our program\'s market positioning.* I developed a comprehensive messaging architecture and style guide.* I designed and launched four integrated, omnichannel campaigns.* I increased website inquiries by 237%.* I rebranded and produced the ℎ podcast and increased listenership by 373%.* I curated and executed the launch of the Expedite - Skills for Industry microcredential, among the world\'s first ABET-recognized industry credentials.* I created a record-breaking webinar series that centered value-added thought leadership.* I contributed to an AI-supported pillar page strategy that has improved SEO and SEM.
Education
Parsons School of Design - The New School
Graphic Design
Penn State University
Digital Multimedia Design (Communications and Technology)
School of Visual Concepts
Content Design
Skills
- Content Strategy
- Social Media
- Public Relations
- Content Management
- Community Development
- Community Outreach
- Press Releases
- Public Speaking
- Event Planning
- Advertising
- Sponsorship
- Administration
- Fundraising
- Research
- Nonprofits
- Presentation Design
- Leadership
- Editing
- Event Management
- Print Collateral
- Copywriting
- Salesforce.com
- Marketing Analytics
- Copy Editing
- Google Analytics
- Email Newsletter Design
- Project Management
- Social Networking
- Nonprofit Organizations
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