Amanda Camara

Vice-president of Business Development & Marketing @Supply-Build Canada

Winnipeg, MB, CA

As a transformation leader, spearhead operational and program restructuring, growing staff from 6 to 12, building memberships from 1,200 to 1,400 and expanding the association into new markets to represent over 600 national manufacturers through to the independent retailer-Dramatically propelled member engagement and retention, achieving record-breaking tradeshow attendance (591 to 950 retailers), boosting eblast open rates from 39% to 47%, and maintaining a 95% membership retention-Rebranded a 135-year-old entity to reposition the organization federally for improved government advocacy, inclusivity of membership, and re-establishing it as a national brand-Transitioned the organization with struggling programs, poor membership retention and low event attendance into a highly profitable and successful enterprise, growing 30% year-over-year-Drove significant revenue growth, secured $425K in new sponsorship/advertising revenue, expanded events from 9 to 39 annually, directly propelling revenues by $302K, and increased membership dues by $165K-Craft strategic marketing plans and direct the implementation for manufacturers to penetrate independent retailer channels

University of Manitoba

Bachelor of Commerce - BCom