Amanda Brown
- Role
- Senior Manager, Influencer at Golin
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Influencer
Oct 2022 — Present
Client List: Ferrero (Nutella, Butterfinger, Tic Tac, Kinder, Keebler, Mother\'s Cookies), PepsiCo (MTN DEW, Pepsi), and Sazerac (Southern Comfort, Paddy\'s Whiskey) • Build and manage relationships with influencers and influencer agents/publicists, while also discovering relevant voices for our brands through platforms and database tools • Develop creative channel and content strategies based on best practices, channel insights, and a native understanding of popular social platforms • Take the lead on influencer program executions, helping our integrated teams understand the value of and ways to incorporate influencers/talent into campaigns • Serve as the day-to-day influencer point of contact for clients and agency partners • Lead influencer program results and work with our analytics team to develop the right reporting and strategy optimizations • Develop and deliver client presentations and POVs related to digital and influencer activations and programs • Quickly spot opportunities and new industry trends, glean insights, and brainstorm action plans driving results
Skills
- Advertising
- Research
- Management
- Public Relations
- Marketing
- Leadership
- Microsoft Excel
- Social Media
- Powerpoint
- Public Speaking
- Microsoft Word
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