Amanda Brown

Global Corporate Communications | Public Relations | Content Marketing | Analyst Relations | Brand Management | Process Building

Role
Global Senior Director, Corporate Communications at TrueCommerce
Location
Greenville-Washington, NC, US
LinkedIn followers
500 followers

About Amanda Brown

I’m a corporate communications leader with 20+ years of experience helping B2B…

Experience

  1. Global Senior Director, Corporate Communications

    TrueCommerce

    May 2022 — Present

    I lead global corporate communications for a supply chain SaaS company, reporting directly to the Chief Marketing Officer. I drive corporate messaging and brand initiatives to strengthen the company’s positioning and oversee the marketing integration of acquired businesses.I spearheaded the launch of a company-wide communications platform, including an executive communications plan and calendar to ensure consistent leadership messaging. I revamped company-wide town halls, transforming style, delivery, and engagement to strengthen employee connection and participation. In partnership with HR and the CEO, I defined the company’s Mission, Vision, and Values (MVV) and developed a comprehensive rollout plan for the global employee base.I’ve also led corporate messaging exercises, managed the marketing integration of acquired companies, built global processes, and implemented tools for streamlined content marketing, PR, and social media workflows. I onboarded global PR agencies for the first time, built a PR program from the ground up, and executed a plan that generated year-over-year increase in media coverage and a 10% gain in share of voice in under a year.

Education

  • North Carolina State University

    Bachelor of Arts (B.A.), Communications; Concentrations in Public Relations and Mass Media

    2001 — 2005

Skills

  • Copywriting
  • Crisis Communications
  • Marketing Communications
  • Strategic Planning
  • Public Relations
  • Media Relations
  • Event Planning
  • Social Media
  • Press Releases
  • Corporate Communications
  • Newsletters
  • Strategic Communications
  • Management
  • Social Media Marketing
  • Blogging

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