Amanda Boshell
Loyalty Strategy | Unified CX Solutions | Lifecycle Management
- Role
- Loyalty Strategist at TrueLoyal
- Location
- Sturgeon Bay, WI, US
- LinkedIn followers
- 500 followers
About Amanda Boshell
As a Membership and Loyalty Manager at Wild Fork, I have full ownership in developing and executing the membership strategy and roadmap for a new direct to consumer brand. I align to the business needs and introduce features and benefits that are relevant to our customers while remaining financially viable. I have over seven years of experience in marketing in the tech and retail sector, working with leading brands like Microsoft, AT & T and Cricket Wireless as well as sports sponsorship and marketing agency experience with USOC, MLB, NFL, and the NHL. My strengths include leveraging competitor analysis and customer insights to drive product campaigns while working cross-functionally to develop comprehensive content strategy. I have a growth mindset paired with a passion to deliver value to the end user through meaningful experiences, continually challenging myself to keep abreast of loyalty best practices and trends in the industry. I am adaptable to change with agency for quick problem solving, optimization, and process building, while remaining inclusivity-focused and understanding of culture from a multinational perspective.
Experience
Loyalty Strategist
May 2024 — Present · US
Education
Northern Michigan University
Bachelor’s Degree, Physical Geography
2005 — 2009
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