Amanda Tinkham Boltax

About Amanda Tinkham Boltax

Enterprise digital content and communications leader with 15+ years of experience shaping editorial strategy, audience growth, and cross-platform storytelling for mission-driven organizations.I lead enterprise content strategy, digital publishing operations, and AI-enabled innovation for AARP.org—one of the nation’s largest nonprofit media platforms—reaching 27M+ monthly visitors. Known for building high-performing, multidisciplinary teams and aligning content, marketing, product, SEO, and analytics to deliver measurable audience and business impact.My work focuses on:• Enterprise content strategy and governance• Digital audience growth and engagement• Integrated marketing and storytelling• Data-driven decision-making and performance insights• Team leadership and talent development• AI-enabled content innovationI partner closely with executive leadership, marketing, product, UX, editorial, and advocacy teams to translate research, policy, and audience insights into high-impact storytelling that strengthens brand trust and drives results.

Experience

1. Director of Digital Strategy & Operations

   AARP

   Oct 2022 — Present · DC, US

Education

• University of Southern California

  Broadcast Journalism

  1980 — 1985

Skills

• Copy Editing
• Publications
• SEO
• News Writing
• Newspaper
• Content Strategy
• Blogging
• Adobe Experience Manager
• Cms
• Digital Media
• Content Management
• Web Content Management
• Adobe Creative Suite
• Management
• Ap Style
• Web Content
• Boomers
• Sports
• Online Publishing
• Social Media
• Editing
• Editorial
• Dreamweaver
• Copywriting
• Web Design
• Journalism
• Genealogy