Amanda Beacher
Senior Manager, Consumer Insights at The Hershey Company
- Role
- Senior Manager, Consumer Insights at The Hershey Company
- Location
- Independence, OH, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Senior Manager, Consumer Insights
Oct 2022 — Present
Education
Cleveland State University
Masters, Sociology
2009 — 2011
University of Cincinnati
Bachelors Degree, Marketing
1996 — 2001
Skills
- Market Research
- Spss
- Primary Research
- Customer Insight
- Pricing Research
- Competitive Intelligence
- Survey Design
- Research
- Advertising
- Qualitative Research
- Focus Groups
- Questionnaire Design
- Data Analysis
- Segmentation
- Quantitative Research
- Marketing Research
- Analytics
- Online Research
- Quantitative Analytics
- Consumer Behaviour
- Market Analysis
- Ethnography
- Advertising Research
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