Amanda Barnes
Lead Product Marketer for impact.com/advocate
- Role
- Product Marketing Manager at impact.com
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Amanda Barnes
Customer-obsessed, innovative product marketer with proven results in building GTM strategies for major product launches and executing integrated campaigns and demand generation programs. Focused on driving product adoption & revenue, accelerating sales cycles, and creating + capturing demand. The best part of my job is collaborating with key stakeholders, the partnership with internal teams is where the magic happens.I love to get sh*t done! I am a student of product, marketing, and business. I\'m constantly working on honing the craft. I\'m a podcast nerd and I love to learn. Constantly seeking challenge, both at work and personal life - when not at work, you can find me training for marathons, triathlons, or adventuring in the mountains.Skills: Go-To-Market Strategy & Launch, Product Marketing, Project Management, Stakeholder Management, Integrated Campaigns, Demand Generation, Cross-Team Alignment, Content Marketing, Virtual Events, Sales Enablement + Activation, Creative Design Management, Agency Management
Experience
Product Marketing Manager
Jun 2023 — Present
Led the go-to-market strategy and ensured timely launch for the acquisition and integration of impact.com’s customer referral solution, Advocate- GTM quarterback - aligning stakeholders, driving strategy, market research, product positioning, sales enablement, product roadmap management and full end-to-end execution of the launch- Translated technical details into user-centric benefits, crafting compelling messages across various marketing channels- Spearheaded and launched a comprehensive win/loss analysis program, providing insights to improve win rates, refine product offerings, and build cohesion between departments
Education
Western Washington University
Bachelor of Science - BS, Communication Studies
2011 — 2015
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