Amanda Balahan
Partner Marketing Manager @VIZIO
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WORK HISTORY
Partner Marketing Manager @VIZIO
Los Angeles, CA, US
Drive campaign strategy and go-to-market (GTM) for streaming entertainment partners. • Manage various content marketing calendars and media planning for social, email, mobile and digital landing pages.• Own cross-functional relationships ranging from retail to product marketing and creative design, creating high-impact campaigns that are scalable.
EDUCATION
UCLA
Bachelor of Arts - BA, Communication and Media Studies
ABOUT AMANDA BALAHAN
Marketing Manager with 5+ years of experience executing data-driven, integrated campaigns in the entertainment industry. Skilled at driving measurable impact through retail, social, digital, OOH, and email touch points. Specializes in campaign management, go-to-market strategy, and building partnerships to drive user acquisition, brand awareness, and revenue growth. Having worked on both the brand and agency side, I bring a unique perspective and thrive in fast-paced, collaborative environments that encourage innovation.
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