Amanda Greenberg
Web Product Manager | Data-Driven Product & Marketing Strategist | USC Marshall MBA
- Role
- Senior Manager - Web Marketing at Bluebeam
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amanda Greenberg
Product manager and GTM strategist delivering user-friendly technology solutions to sophisticated customers. My Career Journey Over the course of my career, I’ve developed a multi-faceted skillset I leverage today as a product and marketing tech strategist. A creative writing and English major from Wesleyan University, I first worked as a copy editor in educational publishing, market research and advertising. In those roles, I consistently reduced error rates, established cross-functional processes to speed up our delivery rates and received accolades like Editor of the Year.While I loved getting immersed in the content I was editing, I couldn\'t help wanting to get more involved in the full life-cycle of the project and strategic decision-making behind what we were working on. So, I took un coursework and additional responsibilities to transition into project management. As a project manager, I led projects spanning print, digital and large-scale brand and GTM campaigns at a major construction tech company, managing workloads for a 10 person team and regularly achieving cross-functional alignment and buy-in. My final transition was into my current strategy role as a Web Product Manager, where I manage the roadmap, development, UX, SEO and testing and optimization for the corporate website of a major construction software firm. I spearheaded a 10-month website re-platforming and redesign (user interviews, site architecture, product messaging strategy, SEO optimization) for company’s launch of new subscription offerings as first phase in SaaS transition. To drive home this skill set, I’m also in the process of pursuing my MBA at USC Marshall, specializing in tech strategy.
Experience
Senior Manager - Web Marketing
Apr 2024 — Present · Pasadena, CA, US
Education
USC Marshall School of Business
Master of Business Administration - MBA
2022 — 2025
UCLA Extension
Project Management
2017
University of Southern California
Master of Business Administration - MBA
2022 — 2025
Wesleyan University
Bachelor of Arts (BA), English, Creative Writing
2008 — 2012
Skills
- Intermediate French
- Ms Office Suite
- Social Media
- Copy Editing
- Editorial
- Editing
- Mac
- Customer Service
- Creative Writing
- Proofreading
- Journalism
- Research
- Public Speaking
- Blogging
- Event Planning
- Indesign
- Social Networking
- Press Releases
- Publishing
- Publications
- Nonprofits
- Microsoft Office
- Ap Style
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