Amanda Armour
Senior Regional Marketing Coordinator @MNP
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WORK HISTORY
Senior Regional Marketing Coordinator @MNP
Lead regional marketing strategy and go-to-market planning across multipleservice lines, aligning brand positioning with revenue growth objectives• Lead the planning and execution of partner business development andnetworking events to generate pipeline growth and strengthen client relationships• Develop messaging that translates our services into clear value propositions thatsupport client needs• Plan and execute multi-channel digital campaigns (Google Search, Display,YouTube, paid social), optimizing performance to drive consistent lead generationacross Winnipeg and Southern Manitoba• Manage regional marketing and sponsorship budgets, allocating spend based onKPIs, campaign performance, and ROI• Own regional lead management through CRM and workflow tools, improvinglead visibility, follow-up efficiency and business development• Partner with internal agency teams to deliver campaign assets, landing pages,web updates, and ensuring timely launches and brand accuracy• Actively leverage tools including Canva, Monday.com, Workfront, D365, Adobeand social media platforms
EDUCATION
The University of Winnipeg
Bachelor of Business Administration (B.B.A.), Marketing
College Sturgeon Heights Collegiate
Advanced Academic Diploma and IB Certificate
ABOUT AMANDA ARMOUR
Amanda is a marketing professional, passionate about brand strategy and events planning. Skilled with creating and executing social media plans, digital advertising campaigns and events coordination, she is an ambitious and energetic team player, who loves a challenge. When not working, you can find her with a cup of coffee in hand, a good book on the go, playing volleyball or spending time with friends, family & fur babies.
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