Amanda Anderson
Director of Marketing & Business Development at Labelink
- Role
- Director of Marketing & Product Manager (Labels) at Labelink
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
Experience
Director of Marketing & Product Manager (Labels)
Mar 2024 — Present · US
Product Management: Drove portfolio growth through testing and commercialization of new label products, expanding adoption across industrial, food & beverage, aviation, and nutraceutical end markets.Marketing & Demand Generation: Directed brand awareness and lead-generation strategy across digital channels and vertical campaigns, building and scaling the sales funnel through targeted messaging, SEO, outbound programs, and sales enablement tools that increased qualified pipeline and conversion performance.Procurement & Cost Optimization: Led strategic material sourcing across multiple plants, negotiating pricing, shifting volumes, and qualifying alternative materials to improve margins, ensure supply continuity, and support profitable product launches.Translated technical product capabilities into clear customer value propositions through marketing content, sales tools, and training, strengthening adoption across new and existing markets.
Education
Cleveland State University
Bachelor’s Degree, Criminology and Sociology
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