Amanda Allie Hopper

Marketing Manager @Bloomin' Brands, Inc.

National, US

Strategize, lead, and develop marketing programs, activations, and communication materials to drive sales and traffic • Ensure all marketing information is communicated to the field team for national, regional, and local marketing activity • Develop and execute marketing plans with customized strategy that leverages the national plan through local and regional opportunities • Business partner for operations team to communicate, influence and plan marketing programs • Leverage media contacts and sponsorship partners to create innovative approaches in support of marketing initiatives • Responsible for $1M budget, including planning, monthly reconciliation, and measurement against programs, ensuring maximum cost control and effectiveness of marketing programs • Analyze and make recommendations based on market conditions, competitor data, and customer research • Prepare materials for internal and external presentations on programs, business plans and management communications • Communicate compelling and inspiring vision embraced by agency partners and internal cross functional teams • Business partner for franchise operators to develop relationships, builds communication channels and influences marketing programs • Business partner for cross functional team members including Operations, HR, Creative Services, Food/Beverage, and Franchise Business team • Lead and manage external PR agency supporting program development, activations, and communication materials

American InterContinental University

AA, Business