Amanda Adams

About Amanda Adams

I have over a decade of experience in market research, consumer insight, and brand strategy across global and domestic markets. Passionate about understanding consumer behavior, I excel at leveraging quantitative and qualitative research methodologies, syndicated data sources, and Behavioral Science to drive brand growth. I hold client-side experience at Conagra Brands leading an insights team to drive innovation and building cross-functional training programs. At Kantar, I led client relationships and supported key stakeholders at some of the most recognized household brands, including Molson Coors, Kimberly-Clark, Castrol, Humana, and Discover. Known for delivering measurable results, building high-performing teams, and cultivating successful partnerships, I thrive in dynamic environments.Areas of Expertise:Brand Strategy, Data Analysis, Market Research, Global Client Experience, Client Relationships, Behavioral Science, Equity Data, Brand Planning, Creative Development, Marketing Campaigns, Coaching and Mentoring, Budget Management, Revenue Generation, Consumer Insights, Qual, Quant, Laws of Growth, Jobs To Be Done, Innovation, Stakeholder Communication, Business Analysis

Experience

1. Vice President

   Kantar

   Feb 2025 — Present · VT, US

Education

• Bournemouth University

  BA (Hons), Business Studies with Marketing

  2007 — 2011

Skills

• Product Marketing
• Brand Awareness
• Consumer Behaviour
• Fmcg
• Advertising Research
• Market Research
• Brand Management
• Research Design
• Brand Developement
• Advertising
• Quantitative Research
• Marketing Research
• Questionnaire Design
• Analytics
• Marketing
• Brand Equity
• Research
• Marketing Communications
• Brand Development
• Customer Insight