Amanda Grzelak
Associate Director - Vendor Partnerships @Info-Tech Research Group
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WORK HISTORY
Associate Director - Vendor Partnerships @Info-Tech Research Group
Toronto, ON, CA
Partner with software vendors to grow through advisory memberships and Info-Tech LIVE event sponsorshipsProvide vendors with analyst engagement, research inclusion, and marketing collateral to strengthen go-to-market strategy and influence IT buyersLead vendor participation in Info-Tech LIVE with more than 2,500 IT executives (70% decision makers, one-third C-Suite)Support software vendors in government, manufacturing, and transportation and logistics categories including ERP, CAD/PLM, simulation, fleet management, GIS, and code enforcementConsult with vendor leaders to align their market needs with Info-Tech’s global community of IT members and 400+ analysts
EDUCATION
Lakehead University
Bachelor of Arts and Science, Double Major: Psychology & English Literature
ABOUT AMANDA GRZELAK
As Associate Director, Vendor Partnerships at Info-Tech Research Group, I help software vendors grow by connecting them with IT decision makers through advisory memberships and Info-Tech LIVE events.Advisory Memberships provide vendors with ongoing access to more than 400 analysts, research, and buyer intelligence. This support helps refine go-to-market strategies, validate messaging, and influence IT decision makers throughout the year.Info-Tech LIVE brings together more than 2,500 senior IT executives, 70% of whom are decision makers and one-third in the C-Suite. These leaders are actively evaluating solutions in government, manufacturing, and transportation and logistics. Vendors partner with us to exhibit, speak, and showcase solutions in front of CIOs, CTOs, and technology leaders.With Info-Tech’s global community of IT leaders, I help vendors bridge the gap between what buyers need and what the market offers. My focus is on building strategies that are clear, scalable, and deliver measurable ROI.If you are a software vendor looking to influence IT buyers, generate pipeline, and gain market intelligence, let’s connect.
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