Aman Varma
Digital Marketing Specialist @Aptroid Consulting India Pvt. Ltd
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WORK HISTORY
Digital Marketing Specialist @Aptroid Consulting India Pvt. Ltd
Hyderabad, IN
EDUCATION
Ansal University Gurgaon
Bachelor of Business Administration - BBA, Marketing
IBS Hyderabad
Master of Business Administration - MBA, Marketing
ABOUT AMAN VARMA
I work in performance marketing with a strong focus on data, tracking, and decision-making. Over the past 6 and a half years, I’ve worked across platforms like Google Ads and LinkedIn Ads, while spending a significant amount of time in GA4 and GTM, making sure data is accurate, campaigns are measurable, and insights actually translate into action. With how fast things are evolving, AI is becoming essential to the way we work. I also use tools like ChatGPT, Claude, Gemini, Copilot, and other LLMs to support analysis, ideation, and surface insights that might otherwise be overlooked. What’s become more important to me over time is not just running campaigns, but understanding how everything connects: how acquisition, user behavior, and retention fit together, and how marketing can be approached more as a system than a set of isolated efforts. I’m still very hands-on, and still learning, this space is constantly evolving, and there’s always more to learn and adopt. Open to conversations, ideas, and meaningful connections
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