Aman Sohani
Senior Manager - Digital Marketing @The Phoenix Mills Ltd.
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager - Digital Marketing @The Phoenix Mills Ltd.
Indore, IN
Key Achievements & HighlightsConceptualized and executed 6+ major integrated campaigns, including India Celebrates at Phoenix, Holiday Land, Phoenix Shopping Festival, Wedding Festival, and Electronic Festival.Achieved ₹24 Cr PR coverage in a single month (Oct–Nov FY24-25) — the highest across the Phoenix portfolio.Delivered 50M+ cumulative reach across five décor launches (Hanuman, Diwali, and Christmas Décor).Drove 40% increase in hinterland footfall through Hinterland Campaign – Shravan edition.Successfully executed Phoenix Food Festival, achieving 82% registration and 89% conversion, setting a new benchmark for F&B campaigns.Launched 7 F&B marketing IPs and activations to boost brand visibility and drive customer engagement.Executed retailer and brand activations for marquee brands including Nike, Under Armour, Lacoste, Bath & Body Works, AX, Palmonas, and H&M.Planned and led celebrity collaborations with over 18+ film and digital personalities, such as Mallika Sherawat and Esha Gupta, enhancing campaign recall.Spearheaded influencer collaborations with both macro and micro creators, driving digital amplification across campaigns.Managed 12+ major digital PR tie-ups and 24+ third-party media features, significantly increasing Phoenix Citadel’s online visibility.Consistently overachieved digital KPIs, including website sessions averaging 90K+ monthly visitors in FY24–25 and FY25–26.Strategized and executed multiple F&B, retail, and event marketing plans — from Uddankhatola 3.0 and Flavour Festival to International Yoga Day with Isha Foundation and Ganesh-making workshops.
EDUCATION
upGrad.com
Executive Program in Digital Marketing Strategies, Digital Marketing Strategies
Cambridge Judge Business School
Executive Program in Digital Marketing Strategies, Digital Marketing
Indian School of Business
Google - Digital Unlocked , Digital Marketing
Devi Ahilya Vishwavidyalaya
Bachelor of Business Administration (BBA), Finance and Financial Management Services
MIT SOB
PGDM, Marketing
SKILLS
ABOUT AMAN SOHANI
Dynamic marketing leader with 11+ years of experience driving digital, omnichannel, brand, and growth strategies across retail, mall management, F&B, SaaS, and agency ecosystems.At Phoenix Citadel (The Phoenix Mills Ltd.), I spearhead integrated campaigns that blend digital marketing, PR, social media, influencer strategies, events, and partnerships—building strong brand presence, maximizing footfall, and accelerating revenue outcomes.My expertise lies in full-funnel marketing, turning insights into measurable actions, and leading end-to-end campaigns that deliver brand visibility, customer engagement, and business impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.