Aman Sohani

About Aman Sohani

Dynamic marketing leader with 11+ years of experience driving digital, omnichannel, brand, and growth strategies across retail, mall management, F&B, SaaS, and agency ecosystems.At Phoenix Citadel (The Phoenix Mills Ltd.), I spearhead integrated campaigns that blend digital marketing, PR, social media, influencer strategies, events, and partnerships—building strong brand presence, maximizing footfall, and accelerating revenue outcomes.My expertise lies in full-funnel marketing, turning insights into measurable actions, and leading end-to-end campaigns that deliver brand visibility, customer engagement, and business impact.

Experience

1. Senior Manager - Digital Marketing

   The Phoenix Mills Ltd.

   Jun 2025 — Present · Indore, IN

   Key Achievements & HighlightsConceptualized and executed 6+ major integrated campaigns, including India Celebrates at Phoenix, Holiday Land, Phoenix Shopping Festival, Wedding Festival, and Electronic Festival.Achieved ₹24 Cr PR coverage in a single month (Oct–Nov FY24-25) — the highest across the Phoenix portfolio.Delivered 50M+ cumulative reach across five décor launches (Hanuman, Diwali, and Christmas Décor).Drove 40% increase in hinterland footfall through Hinterland Campaign – Shravan edition.Successfully executed Phoenix Food Festival, achieving 82% registration and 89% conversion, setting a new benchmark for F&B campaigns.Launched 7 F&B marketing IPs and activations to boost brand visibility and drive customer engagement.Executed retailer and brand activations for marquee brands including Nike, Under Armour, Lacoste, Bath & Body Works, AX, Palmonas, and H&M.Planned and led celebrity collaborations with over 18+ film and digital personalities, such as Mallika Sherawat and Esha Gupta, enhancing campaign recall.Spearheaded influencer collaborations with both macro and micro creators, driving digital amplification across campaigns.Managed 12+ major digital PR tie-ups and 24+ third-party media features, significantly increasing Phoenix Citadel’s online visibility.Consistently overachieved digital KPIs, including website sessions averaging 90K+ monthly visitors in FY24–25 and FY25–26.Strategized and executed multiple F&B, retail, and event marketing plans — from Uddankhatola 3.0 and Flavour Festival to International Yoga Day with Isha Foundation and Ganesh-making workshops.

Education

• upGrad.com

  Executive Program in Digital Marketing Strategies, Digital Marketing Strategies

  2018 — 2018

• Cambridge Judge Business School

  Executive Program in Digital Marketing Strategies, Digital Marketing

  2018

• Indian School of Business

  Google - Digital Unlocked , Digital Marketing

  2017 — 2017

• Devi Ahilya Vishwavidyalaya

  Bachelor of Business Administration (BBA), Finance and Financial Management Services

  2011 — 2014

• MIT SOB

  PGDM, Marketing

  2014 — 2016

Skills

• Marketing Strategy
• Social Media
• Business Strategy
• Research
• Sketching
• Client Services
• Market Research
• Microsoft Excel
• Team Leadership
• Branding & Identity
• Dance
• Leadership
• Management
• Digital Strategy
• Social Media Marketing
• Teamwork
• Digital Media
• Team Management
• Microsoft Office
• Advertising
• Marketing