Aman Singh
Apna Mart| Amaara I IIT Delhi I Sainik School Ghorakhal
- Role
- Growth Marketing Manager at Apna Mart
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Aman Singh
IIT Delhi Graduate with valuable experience of UPSC Civil Services Preparation. A professional dilettante passionate about generalist roles with high growth trajectory. Always open to opportunities promising non linear growth. Love all things involving people, operations and social media.
Experience
Growth Marketing Manager
Jun 2025 — Present · Bangalore, IN
Growth ManagerApnaMart | Jun 2025 – Present | BengaluruApnaMart is a quick-commerce platform operating at ~11L monthly orders.• Scaled Monthly Active Users from 178K → 450K while reducing marketing spend by building lifecycle automation systems and optimizing CRM channel costs.• Reduced cost per MAU from ₹6.18 → ₹1.78 (~71%) by redesigning lifecycle communication architecture across Push, RCS, WhatsApp and IVR.• Built lifecycle CRM system handling ~15L monthly communications and designed user progression journeys (P1 → P2 → P3) to improve activation and repeat purchases.• Directed performance diagnostics across 200+ ad creatives on Meta and Google, implementing structured testing frameworks and rapid iteration cycles.• Built internal creative evaluation framework (30+ attributes) to identify winning ad patterns and improve creative testing efficiency.• Authored ~30 performance ad scripts; 2 of the top 10 performing creatives were personally written.• Activated ~50 offline retail stores into the online delivery network through cross-functional coordination.• Led on-ground market launch activities for Raipur including ATL/BTL campaigns, offline activation events and store readiness coordination.• Built lifecycle analytics dashboards using Mixpanel and Metabase to monitor engagement, campaign performance and retention.• Reviewed ~200 customer support calls to combine qualitative insights with behavioral analytics and refine lifecycle communication strategy.
Education
Sainik School Ghorakhal
Secondary Schooling
2008 — 2013
National Institue of Open Schooling
Intermediate Education
2013 — 2015
Indian Institute of Technology, Delhi
Bachelor of Technology - BTech
2015 — 2019
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