Aman Kurl
Director - Marketing at Ibibo Group
- Role
- Director, Marketing at Ibibo Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aman Kurl
Internet Marketer with experience in E-commerce companies. Digital, Retention and Offline Marketing - Display and Search Campaigns, Customer Lifecycle Management, User Acquisition and retention, TV, Social Media and Market Research, ROI driven Paid Digital and Activations though Owned media, Using owned and earned media to drive traffic and conversions.
Experience
Director, Marketing
Sep 2019 — Present · Bengaluru, IN
Managing Digital and Retention Marketing for - Bus, Rail, Hotels and across geographies - India, South East Asia,1) Owing Digital Strategy ( Budgeting, Channel and Campaign selection, Execution, Attribution, Optimisation and Reporting - All in-house ) to maximise Marketing ROI2) Executing Paid Digital Campaigns - Impact and Sustenance on Google, Facebook, Programmatic, OTT, News, Messaging platforms etc. focused on user acquisition3) Managing Retention Campaigns based on user segmentation for user retention, reactivation, engagement, upsell/cross-sell basis user transactional and intent signals4) End to end management of marketing automation platform, tracking and attribution streamlining by configuring optimum GA, MMP and custom events setting parameters, tags for measure marketing ROI and impact effectively5) Using owned channels and touch-points effectively - Push, Emailers, SMS, WhatsApp etc. for acquisition and retention
Education
Delhi College of Engineering
Bachelor of Engineering (B.E.), Civil Engineering
2004 — 2008
Delhi School of Internet Marketing
Masters, Digital Marketing
2018 — 2019
XLRI Jamshedpur
PGDBM, Marketing and Operations
2010 — 2012
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