Aman Gupta
MarTech Specialist 🚀 | 12x Salesforce Certified | Marketing Cloud Specialist ☁️ | Data Cloud Evangelist 📊
- Role
- Martech Engineer at The Economist
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Aman Gupta
As a MarTech Engineer, I serve as a key liaison between technical architecture and business strategy, ensuring technical solutions align with organizational marketing goals. Leveraging expertise in Salesforce Marketing Cloud, Data Cloud, Journey Builder, and MobileStudio, I collaborate with cross-functional teams to design and implement innovative solutions that enhance customer engagement and drive business value. With over seven years of experience in Salesforce technologies, I have supported global clients in designing, developing, and troubleshooting complex SFMC implementations. My approach focuses on optimizing customer success through proactive problem-solving, knowledge sharing, and providing valuable feedback for service and product improvement. Passionate about creating meaningful client relationships, I strive to deliver impactful solutions that empower businesses to achieve their objectives.
Experience
Martech Engineer
Feb 2026 — Present
Managing end-to-end BAU (Business-As-Usual) operations, ensuring high campaign uptime and seamless execution of daily automated marketing communications.• Developing and optimizing complex SQL queries and Data Extensions to streamline data management and audience segmentation, improving data processing speed.• Architecting and deploying multi-step customer journeys using Journey Builder and Automation Studio along with other custom applications.• Spearheading platform enhancements, including the implementation of custom workflows to automate manual data imports and system health checks.• Optimizing B2B Marketing Operations by aligning Sales and Marketing data through Marketing Cloud Connect, ensuring a unified \"360-degree\" lead view across the organization.• Enhancing operational efficiency by auditing and refactoring legacy automation processes, reducing manual intervention and technical debt.• Collaborating with cross-functional stakeholders to translate B2B business requirements into scalable technical solutions, ensuring alignment with long-term revenue goals.
Education
SRM IST Chennai
bachelors In Technology, Automobile
2015 — 2018
Great Lakes Institute of Management
PGPM, Data Science & Analytics
St. Joseph's College, Allahabad
High School
2001 — 2014
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