Aman Gupta

{CJA | Adobe Launch | Tealium iQ Product} Certified Analytics Developer. Senior Associate Data Analyst L1 @PS|| Ex-UHG|| Ex-Adobe.

Role
Senior Associate Data Analyst L1 at Publicis Sapient
Location
Faridabad, HR, IN
LinkedIn followers
500 followers

About Aman Gupta

I bring over 6 years of experience in the Digital Analytics domain, with extensive hands-on expertise across leading MarTech solutions, including Adobe Analytics, Adobe Launch, AEP Web SDK, Customer Journey Analytics, Tealium iQ, and Quantum Metric. In addition, I am proficient in using Atlassian Jira for agile project management and various debugging tools such as Omnibug and AEP Debugger to validate and troubleshoot analytics implementations effectively.Throughout my career, I have contributed to multiple analytics implementation and optimization projects across diverse industries, including Logistics, Healthcare, Pharmaceuticals, and Banking and Financial Services. This cross-domain experience has enabled me to develop a strong understanding of industry-specific analytics requirements and challenges.I am well-versed in analytics implementation best practices, including data layer design, tag management, identity tracking, and solution validation, ensuring accurate data collection and reliable reporting. My focus is on delivering scalable and robust analytics solutions that enhance data quality, improve tracking accuracy, and empower clients to maximize the efficiency and performance of their digital platforms.#AdobeAnalytics #AEPWebSDK #AdobeExperienceCloud #TealiumiQ #AdobeLaunch #DigitalAnalytics #DataStrategy #CJA #QuantumMetric

Experience

  1. Senior Associate Data Analyst L1

    Publicis Sapient

    Aug 2024 — Present · Noida, IN

    Working as an Analytics Implementation and Reporting Analyst, utilizing Adobe Analytics for reporting and Tealium iQ as the tag management solution, Blueconic as CDP. Additionally, leveraging Quantum Metric as a session replay tool to identify user friction points and problematic touchpoints, enabling data-driven optimization for United Parcel Service (UPS).

Education

  • Jaypee Institute of Information Technology, Noida

    Bachelor of Technology, Computer Science

    2015 — 2019

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Aman Gupta — Senior Associate Data Analyst L1 at Publicis Sapient in Faridabad, HR, IN | Unifers