Aman Garg
Retention and Growth @JungleeGames | Ex- Octro | Ex- FabHotels
- Role
- Marketing Executive Ii at Junglee Games
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Aman Garg
Experienced Marketing Executive with a strong background in the hospitality and gaming…
Experience
Marketing Executive Ii
Jan 2023 — Present · Gurugram, IN
Overseeing the lifecycle of Rummy card game users, implementing activation, retention, and resurrection strategies. Fostering sustained engagement through marketing automation and continuous product enhancements-Collaborating with the product marketing team to integrate and enhance various features, aiming to boost conversions. Planning and implementing diverse A/B tests while tracking ROI and segmenting users across various cohorts-Engaged in the launch of a new game and collaborated with the engineering development team to thoroughly test app features before their release on the Play Store. Additionally, pioneered a successful trend in bonus code configuration based on player wagering behavior-Directed user retention efforts employing CleverTap, Project Audience, and Tableau for robust data analysis. Executed targeted campaigns utilizing user journey segmentation through various channels including Push Notifications, SMS, Inbox, and In-App strategies-Implemented onboarding strategies that resulted in a 3-day retention increase, while also enhancing push notification click-through rates by 0.3%. Additionally, orchestrated cross-selling initiatives for the new app, leading to a 10% rise in daily active users for cash play.
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