Aman Garg

About Aman Garg

Data-driven digital marketing strategist and business growth catalyst with 10+ years of experience driving exceptional results across diverse sectors, including e-commerce, education, and defense. Currently at Group M, I manage multi-crore budgets and leverage advanced analytics, including Google Analytics insights and AI-powered tools like Meta\'s Advantage+ suite, to optimize campaigns across Google, Meta, and Amazon. For clients like TIME Education and GRT Jewellers, I\'ve delivered 25% higher leads, 15% lower costs, and improved Opti Scores from 63% to 87%. Notably, my strategic use of Performance Max and Meta Advantage Shopping has generated a 22% uplift in conversions and a 3X increase in offline sales through innovative store visit campaigns, demonstrating a strong ability to bridge online and offline customer experiences. My expertise extends to refining audience targeting, boosting engagement, and maximizing ROI. I excel at identifying and capitalizing on emerging digital trends to maintain a competitive edge. Prior to Group M, I spearheaded a $20 million budget at ET Creatives, achieving a 35% increase in online engagement and a 30% growth in sales through targeted digital and SEO campaigns. This involved developing and executing comprehensive content marketing strategies and managing social media channels to build brand awareness and drive customer acquisition. At Bharat Electronics Ltd, I led cross-functional teams of 15+ engineers on critical DRDO projects, showcasing strong project management, stakeholder collaboration, and strategic partnership skills. I successfully implemented a project management framework that streamlined processes and reduced project costs by 15%, while also developing collaboration frameworks that reduced project timelines by 20%. My background also includes driving significant B2B sales growth (30% YoY), managing end-to-end sales cycles, and developing strategic partnerships that expanded market reach by 45%. Holding an MBA and a B.E. in Electrical & Electronics, I offer a unique blend of analytical rigor, technical acumen, and creative problem-solving. I\'m certified in Google Ads (Search, Display, Video), Google Analytics, Amazon Sponsored Ads, Flipkart Search, and Microsoft Advertising. Passionate about continuous optimization, leveraging data to achieve breakthrough results, and fostering strong client relationships, I\'m eager to connect and discuss how I can help your organization achieve its digital marketing, business development, and project management goals and drive transformative growth. Let\'s connect!

Experience

1. Director of Digital Marketing

   dentsu

   Apr 2024 — Present · Delhi, IN

   Managed high-impact PPC campaigns across Google and Meta, driving a 28% uplift in conversions for diverse clients spanning healthcare, education institutions and e-commerce sectors. Spearheaded a $20 million monthly budget allocation deploying data-driven strategies that elevated brand engagement metrics by 35% across platforms. Implemented diverse digital marketing campaigns such as Performance Max and Meta Advantage Shopping, achieving a 22% increase in revenue aided by 20% increase in AOV. Engineered peak season campaigns with precision-targeted tactics, driving a 25% surge in seasonal revenue through optimized, data-backed ad strategies. Leveraged advanced Google Analytics insights to decode user behavior patterns, leading to a 20% enhancement in conversion rates through meticulously refined audience targeting. Optimized YouTube Demand Gen Campaigns using Google’s advanced performance planner, increasing engagement rates by 25% and improving budget efficiency by 20% through precise forecasting and format adjustments. Utilized Meta’s Advantage+ AI suite to automate creative, bidding, and audience expansion, achieving a 20% boost in conversions and reducing CPA by 12% Crafted actionable client performance reports and presented high-yield investment proposals, with 70% client adoption rate for recommended growth strategies. Implemented machine learning-driven bidding strategies, boosting campaign profitability by 20% with minimal budget adjustment, ensuring both efficiency and impact.With over 8+ of experience, I drive impactful growth by designing and executing integrated marketing strategies across email, SMS,and affiliate channels. I specialize in creating targeted, data-driven campaigns that boost customer engagement and convert leads into loyal customers.My expertise includes crafting compelling email content, managing SMS campaigns, leveraging WhatsApp for personalized communication,

Education

• Graphic Era Hill University

  Graduation

  2008 — 2011

• Graphic Era Deemed to be University

  Post graduation

  2011 — 2013

Skills

• Marketing Strategy
• Influencer Marketing
• Digital Marketing
• Passionate About Work
• Bargaining
• Business Development
• Sports Enthusiast
• Operations Management
• Online Marketing
• Easily Adaptable
• Management
• Marketing
• Confidentiality