Aman Choudhary
Category Management | Brand Management | Program Management
- Role
- Brand Manager at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aman Choudhary
I am an E-commerce and Retail professional with over 3 years of experience, specializing…
Experience
Brand Manager
Jun 2024 — Present · South Mumbai, IN
Spearheaded the management of a diverse portfolio comprising 40 skincare brands, generating an annual Gross Merchandise Value (GMV) of ₹200 Cr across key segments including Korean, Dermatologist-recommended, and Luxury brands, achieving an impressive year-over-year growth exceeding 60%. Key brands managed: Cerave, Eucerin, Skin1004, Forest Essentials, Uriage, TonyMoly, Supergoop, Murad, etc- Orchestrated and executed a comprehensive on-site and off-site marketing strategy to drive brand expansion on Nykaa\'s platform, resulting in a substantial 45% surge in new user acquisitions. Enhanced customer loyalty and repeat purchase rates by 25% through the strategic implementation of targeted sampling initiatives and precision marketing campaigns- Successfully launched 4 new brands and 5 new product lines on Nykaa, overseeing the entire go-to-market (GTM) strategy from inception to execution- Led the planning and execution of Intellectual Properties (IPs) within the skincare category on Nykaa, including CSMS and Dermocosmetics, further solidifying the platform\'s market leadership
Education
Scholars Academy
High School
2009 — 2013
Indian Institute of Technology, Kharagpur
Master’s Degree
2015 — 2020
DAV Public School
High School
2013 — 2015
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