Aman Bansal

About Aman Bansal

Dynamic Marketing Leader with over 8 years of expertise in driving growth and enhancing performance through comprehensive digital strategies across platforms like Google, Meta, Amazon, and DSP ads. My proven ability extends to brand building, social media management, and spearheading cross-functional teams towards the delivery of innovative marketing solutions. I excel in blending creative strategies with data-driven insights to foster environments ripe for innovation and brand advocacy. My skills are not just limited to guiding startups from concept to scaling, but also include a nuanced understanding of e-commerce marketing strategies, ensuring robust online sales and customer engagement through targeted email campaigns, social media, and advertising initiatives. With a special focus on prompt engineering, I am adept at optimizing AI-driven marketing efforts to produce tailored, impactful content across all digital platforms, thereby enhancing ROI and driving online traffic. My background positions me perfectly for senior marketing roles, where I can contribute significantly to both the strategic and executional dimensions of marketing in the digital and e-commerce space.

Experience

1. Branding and Marketing Manager

   Apollo Tyres Ltd

   May 2023 — Present · Gurugram, IN

   1.) Strategic Leadership: Orchestrated comprehensive marketing and brand-building strategies across the UK and India.2.) Product Innovation: Spearheaded new product development initiatives to align with market needs and enhance brand strength.3.) SEO and Digital Presence: Integrated SEO strategies to enhance online visibility and organic reach, complementing digital marketing campaigns.4.) PR and Event Management: Led public relations efforts and orchestrated key events to elevate brand image and stakeholder engagement.5.) Digital Marketing: Directed digital campaigns to boost website conversions and engage customers online.6.) Cross-functional management: Led teams in executing aligned marketing campaigns, ensuring brand consistency.7.) Sales Strategy: Enhanced sales channels for increased visibility and sales, integrating brand-building efforts.8.) Team Development: Fostered a culture of innovation and brand advocacy among a team of 8.

Education

• Maharshi Dayanand University

  Master of Business Administration

  2016 — 2018

• Vaish College of Engineering

  Bachelor of Technology - BTech

  2012 — 2016