Amalia M. Rivera Arana
Marketing Operations Executive | Revenue Growth Strategist | HubSpot & Martech Expert
- Role
- Consultant Product Marketing at WorldStrides
- Location
- High Point, NC, US
- LinkedIn followers
- 500 followers
About Amalia M. Rivera Arana
As a data-driven Marketing Operations Director, I specialize in optimizing marketing performance, improving attribution, and driving scalable growth. With deep expertise in Martech, automation, and revenue analytics, I help marketing teams align strategy with business goals—maximizing efficiency, engagement, and ROI.At SCRAM Systems, I lead marketing campaigns that drive awareness and conversion for innovative criminal justice and public health solutions. By leveraging HubSpot, data analytics, and cross-functional collaboration, I streamline operations, improve lead quality, and enhance marketing impact.With a Master’s in Global Innovation Management (NC State) and a Data Analytics Certificate (General Assembly), I bring a strategic, analytical, and execution-focused approach to marketing. My diverse experience spans creative agencies, startups, and e-commerce, sharpening my expertise in marketing automation, CRM strategy, and pipeline optimization. Passionate about transforming marketing through data, process efficiency, and technology. Let’s connect to discuss how I can help your team scale smarter and grow faster.
Experience
Consultant Product Marketing
Dec 2025 — Present
Education
SKEMA Business School
Masters, Global Luxury Management
2017 — 2017
North Carolina State University
Master’s Degree, Global Innovation Management
2016 — 2017
Inter-American University of Puerto Rico - Metropolitan Campus
Bachelor’s Degree, Psychology
2012 — 2016
General Assembly
Graduate Certificate, Data Analytics
Skills
- Fundraising
- Social Media
- Nonprofits
- Blogging
- Research
- Teaching
- Microsoft Excel
- Microsoft Word
- Team Leadership
- Community Outreach
- Microsoft Office
- Sales
- Public Speaking
- Leadership
- Management
- Team Building
- Social Networking
- Social Media Marketing
- Teamwork
- Event Planning
- Customer Service
- Project Management
- Outlook
- Marketing
- Spanish
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