Amal Masud
Lead UX Designer at Peachy
- Role
- Marketing Strategist at JUICE
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Amal Masud
Digital Marketer specializing in brand strategy for B2C brands. I love to help companies meet marketing, customer, and sale objectives through strategic targeting and creative solutions. I have a diverse skillset, including Adobe Creative Suite, Graphic Design, Managing Remote Teams, Communication, Brand Development, Social Media, Google Analytics and other analytics platforms, I also know basic HTML, UX, Email-Marketing, and am very familiar with e-commerce. I\'m a strong marketing professional with a BBA focused in Marketing/Marketing Management, General/ Graphic Design from Baruch College, Zicklin School of Business.
Experience
Marketing Strategist
Jun 2018 — Present · New York, NY, US
Provided strategic direction for lead-generation & paid acquisition for B2C and B2SMB clients.Utilized campaign data to provide strategic paid social recommendations to clients and internal marketers. Assisted in brand development and design of major real estate client.Built a Facebook Messenger bot to help clients interact with their customer base and assist in lead scoring.
Education
Zicklin School of Business
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General/ Graphic Design
2014 — 2017
Pace University - Lubin School of Business
Business, Management, Marketing, and Related Support Services
2012 — 2013
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