Amada Maxwell
Head of New Business, Emea @WGSN
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WORK HISTORY
Head of New Business, Emea @WGSN
London, GB
Accountable for delivering double-digit revenue growth across WGSN’s New Business in EMEA, leading three teams across Business Development and Enterprise Sales- Define and execute regional growth strategy, aligning teams behind clear, measurable commercial priorities- Champion a customer-first sales culture, elevating prospecting and solution positioning to drive stronger engagement and higher win rates- Unlock sustainable growth through targeted market segmentation, streamlined processes, and close collaboration with Marketing, Product, and Customer Success.
EDUCATION
The Open University
Bachelor of Arts - BA, English Literature and Creative Writing
Central Saint Martins, University of The Arts London
Watchmaking and Jewelrymaking
Universidad Francisco de Vitoria
Double BA (Hons) in Journalism and Audiovisual Communication
ISCPA - Institut Supérieur des Médias
Journalisme
Boston University
Summer Course, Creative Writing, Communication and Media Studies
SKILLS
ABOUT AMADA MAXWELL
I help companies build stronger commercial engines and achieve better growth…
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