Alyx Douglas

About Alyx Douglas

Using a foundation in human centered design research, trend forecasting, strategic…

Experience

1. Creative Marketing Manager

   Aramark

   Apr 2019 — Present

   Use insights, analytics, and market research to develop creative print and digital marketing communication assets and environmental packages for 16+ brands across 4 lines of business. Generate scope of works and creative briefs for creative agencies. Manage budgets, internal and external designers, and lead the creative direction of photoshoots + video production, environmental design + fabrication, merchandising, uniforms, and B2B, B2C, and B2E print and digital marketing collateral. Lead a cross functional team for the marketing strategy, creative development, and training of the promotional calendar for all accounts nationwide. Implemented new processes to include Employee Resource Groups, and Diversity, Equity & Inclusion to collaborate on corporate programs and promotions highlighting diversity. Created, launched, manage and lead the Themed Event & National Food Holiday merchandising subscription program, seeing a 60% increase in sales of promotional menu items. Develop training tools and lead training summits for field marketers in collaboration with a cross functional team to ensure brand standards across hundreds of account locations. Manage the relationship with our preferred smallwares and print vendors to ensure we are fulfilling net volume discounts, sustainability, and diversity agreements. Copywrite concept narratives, menu descriptors and chef bios for marketing materials, as well as writing proposals to secure vendor marketing funds. Research and create semi-annual trend forecasting reports on industry and cultural trends to influence the development of new concepts, experiences, and marketing strategies.

Education

• College of Charleston

  Bachelor of Science, International Business

  2006 — 2010

• University of Delaware

  Certificate, Women's Leadership

• University of Illinois Chicago

  Master's degree, Industrial Design

  2015 — 2018

• Macquarie University

  Study Abroad, Business & Australian Studies

  2008 — 2009

Skills

• Microsoft Office
• Entrepreneurship
• Administrative Work
• Social Media
• Import/Export Operations
• Event Management
• Management
• Social Media Marketing
• Global Sourcing
• Transportation Management
• Photoshop
• Advertising
• Event Planning
• Strategic Sourcing
• Marketing Strategy
• Public Relations
• Powerpoint
• Social Networking Sites
• Marketing
• Account Management
• Strategic Planning