Alysse Urbach
Associate Manager, Digital Activation | Apple at OMD USA
- Role
- Manager at OMD
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alysse Urbach
As a graduate from the University of Wisconsin\'s Journalism School, leveraging strong marketing skills to excel in the advertising industry led me to be a results-oriented advertising specialist on the Apple Account at OMD USA. I am responsible for managing multi-million-dollar budgets and build, plan and activate paid social campaigns on some of Apple’s leading lines of business’ including, iPhone, Mac, Watch, AirPods, Retail, and Vision Pro in the US market. I have experience in fostering collaboration between cross-functional teams and external vendors to identify new opportunities for advertising plans. I have proven the ability to mentor and develop associates with the basic skills of paid social advertising. Additionally, I possess Demand Generation Marketing experience, aiding a tech company in acquiring new clients through in-person and email marketing campaigns. I believe strong communication, strategic thinking, and project management skills drive successful campaign execution and optimization.
Experience
Manager
Jan 2026 — Present · Los Angeles, CA, US
Education
University of Wisconsin-Madison
Bachelor's degree
2018 — 2022
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