Alyssa Trulen

About Alyssa Trulen

I am an invested team leader with 15+ years of experience within digital optimization-leading agencies and global consumer brands including Nike, Adobe, Abbott, and John Deere. As a people-centric collaborator and an active learner, I\'ve built my career around creative problem solving, envisioning and executing high-impact strategic initiatives, and driving transformational change to unlock consumer, brand, and business value.I am a MBM graduate with a background of organizational development, team dynamics, change management, and marketing in addition to being particularly skilled in relationship building, identifying solutions + establishing strategic direction and methods, and partnering with teams and businesses to build roadmaps and plans to drive scalable, profitable growth.I do my best to inspire and work alongside high-performing teams to transform experiences with creative production, engaging storytelling, and operational excellence. I love what I do and do my best to support my teammates.Key skills: Cross-Functional Team Leadership, Creative Production, Marketing Operations, DTC Omni-channel Experiences, eCommerce Site Optimization, Brand Marketing, Project Management, Account Management, Transformation / Organizational Change Management, Design, Video Production

Experience

1. Director, Client Success

   Carnegie

   Jan 2025 — Present

   Align integrated marketing strategies to cultivate markets and expand institutional brand experience, visibility, share of voice, yield efforts, ROI, and enrollment• Advise public and private university and college leadership teams in strategic innovation and optimization within marketing and enrollment ecosystems, lead diversification, and personalized omni-channel engagement• Engage partner ideation and collaboration with in-person and virtual workshops • Lead success measurement and collaboration with Carnegie project teams of AMs, PMs, creatives, researchers, and strategists

Education

• Bethel University

  Bachelor of Arts (B.A.), Communication and Media Studies

  2005 — 2008

• Azusa Pacific University

  Master of Business Management (MBM), Marketing Concentration

  2014 — 2017

• Wartburg College

  Communication and Media Studies

  2004 — 2005

Skills

• Blogging
• Event Planning
• Microsoft Office
• Marketing Strategy
• Videography
• Marketing Communications
• Sales Presentations
• Documentaries
• Management
• Video Editing
• High Achiever
• Photography
• Sales Management
• Marketing
• Television
• Leadership
• Higher Education
• Producing
• Editing
• Sales Process
• Project Management
• Crm
• Adobe Creative Suite
• Customer Service
• Graphic Design
• Social Media
• Training
• Public Speaking
• Customer Relationship Management (Crm)
• Strategic Communications
• Building Relationships
• Interpersonal Communication Abilities