Alyssa Neff

About Alyssa Neff

My goal as a leader in marketing is to support the business’ growth through the evolution of a world-class brand by generating brand awareness and advocating for consumers, partners, and professionals’ needs and overall experience. I cultivate an environment for collaboration and improvement. I lead with empathy to inspire my team and cross-functional departments to create an inclusive environment for sharing ideas that drive results to achieve world-class brand recognition. I am currently the Channel Marketing Manager for showrooms at Zurn Elkay Water Solutions in Downers Grove, Illinois. I am responsible for developing and executing strategic marketing initiatives to drive sales and enhance brand presence within showroom environments. I work closely with the sales team and showroom partners to plan and implement targeted marketing campaigns, promotional activities, and events. My role involves conducting market research, analyzing sales data, and leveraging digital marketing channels to attract and engage customers. I ensure brand consistency and manage merchandising strategies to optimize showroom visibility. Additionally, I oversee budget management, monitor ROI, and provide training and support to showroom staff. My ability to establish strong relationships with partners and maintain effective communication with internal stakeholders will be key to enhancing the overall customer experience and achieving business objectives.Key Competencies: Team Leadership & DevelopmentBrand Strategy and Implementation Budget ManagementSales SupportCampaign ManagementStrategic PlanningCustomer ExperienceCommunications StrategyPartnership Programs

Experience

1. Channel Marketing Manager

   Zurn Elkay Water Solutions

   Mar 2024 — Present · Downers Grove, IL, US

   Develop and manage strategic go-to-market channel plans in support of product launches to ensure successful commercialization.• Develop and manage a playbook of commercialization requirements per channel.• Develop tactical marketing campaigns to assist in the achievement of operational marketing goals per channel in collaboration with creative.• Develop the merchandising strategy to visually optimize Brand/SKU performance in key accounts - in-store / online in collaboration with creative across all business units.• Manage co-op dollars for our commercial partners optimizing investment to drive revenue through the channel, inclusive of Sponsored Spend, Spiff, Advertising, and other partner programs - driving revenue and maximizing KPIs (ROAS, ACOS, Budget utilization, etc).• Development and management of channel promotional calendar in alignment with business strategies.• Sales enablement and customer support strategy• Develop sales and marketing training and tools to broaden knowledge and exposure across our channel customers • Optimize rep engagement through tools and identify opportunities.• Be the recognized voice of the customer through consistent field travel, customer engagement and contact-representing marketing at all applicable sales and customer meetings.

Education

• Benedictine University

  Bachelor's degree, Organizational Leadership

  2017 — 2020

• College of DuPage

  Associate of Arts (AA), Child Development

• St. Joesph High School

  High School Diploma

  2006 — 2010

Skills

• Childcare
• Early Childhood Education
• Child Development
• Client Relations Skills
• Receptions
• Microsoft Office
• Customer Service
• Team Building
• Leadership
• Time Management
• Inventory Management
• Sales
• Microsoft Word
• Public Speaking