Alyssa Lofgren

About Alyssa Lofgren

I\'m a perpetually positive writer and producer with a knack for telling stories, leading teams, and tackling deadlines. I\'ve grown Facebook fan pages from itty-bitty to massive, rewritten the most boring copy in the world to make it shine, provided cheeky trivia card games for the masses, and channeled my inner seven-year-old to write Unboxing shows. I love to write and I love to talk; which makes me the perfect person to handle your content. I specialize in product naming and script writing, particularly for toys, and have several well-known products I\'ve named and written about on shelves. I have a Master\'s degree in Mass Communications with an emphasis on digital media, and I completed a thesis project that provides a plan of action for universities to create and maintain a successful social media program. I also serve on the Board of Directors for the Social Media Club of Los Angeles, keeping my love of all things social alive and well. At home, I\'m Mama to two rambunctious and spirited little girls. Check out my website, AlyssaCurran.com, to get an idea of what I love to do!Specialties: Copywriting, Toy Naming, Storytelling, Story Development, Content Management, Content Creation, Digital Marketing, Facebook, YouTube, Digital Communication, Twitter, Journalism, Mass Media, Media Education, Advertising, Photography, Digital Media, Digital Marketing, Customer Interaction, Online Development, Community Management, Media Literacy, Social Media, Blogging, SEO, Tweeting, Creative Non-Fiction, Satire, Copyediting, Proof-reading, Advertising copy, Nonprofit, CPG, Analytics.

Experience

1. Senior Producer, Branded Content

   Babylist

   Aug 2025 — Present

Education

• Casa Grande

  Diploma

  2000 — 2003

• California State University, Northridge

  BA, Journalism, Journalism, Anthropology

  2006 — 2008

• California State University, Northridge

  MA, Mass Communication

  2010 — 2013

Skills

• SEO
• Strategy
• Social Media Marketing
• Photography
• Brand Development
• Editing
• New Media
• Television
• Copy Editing
• Marketing
• Copywriting
• Journalism
• Digital Marketing
• Online Advertising
• Graphic Design
• Marketing Communications
• Facebook
• Content Strategy
• Marketing Strategy
• Blogging
• Google Analytics
• Social Networking
• Storytelling
• Youtube
• Entertainment
• Writing
• Ppc
• Tv
• Content Management
• Social Media
• Press Releases
• Digital Media
• Email Marketing
• Community Management
• Foursquare
• Fashion
• Creative Writing
• Pay Per Click (Ppc)
• Advertising
• Magazines