Alyssa J. Young

About Alyssa J. Young

I utlize my adaptable, strategic leadership style and communications expertise to help organizations and people succeed/achieve their goals. I believe in challenging the status quo and putting people first to drive marketing results.Expertise: Content strategy, integrated marketing communications, communications strategy and planning, thought leadership, account management, media relations, internal communications, institutional communications, executive communications

Experience

1. Pr and Content Strategy Director

   Two Rivers Marketing

   Apr 2021 — Present

   Manage team to execute B2B strategic communications for various industrial, construction and higher education clients• Part of leadership team for group of accounts, collaborating to guide overall brand strategy, client relationship management and team operations• Lead all PR and content strategy planning efforts across group of accounts• Manage relationships with 12+ client contacts• Oversee budget estimation and performance for all strategic communications jobs and retainers• Responsible for organic growth for existing clients• Part of PR and Content Strategy department leadership, guiding best practices and innovations for work and approach• Part of inaugural Leadership Council, charged with elevating agency work and client outcomes• Part of VGM (parent company) Diversity Equity & Inclusion leadership team

Education

• University of Iowa

  B.A., Journalism and Mass Communications

  2006 — 2010

• American College of Thessaloniki

  Study Abroad

  2009 — 2009

• Drake University

  Master’s Degree, Communication Leadership

  2012 — 2014

Skills

• Writing
• Editing
• Marketing
• Copywriting
• Journalism
• Newsletters
• Leadership
• Corporate Communications
• Press Releases
• Strategic Communications
• Social Media
• Publications
• Event Planning
• Public Relations
• Internal Communications
• Media Relations
• Feature Articles