Alyssa Guckin

About Alyssa Guckin

Marketing + communications professional with a strong passion for writing and collaborating. I love brainstorming exercises and workshopping new ideas. I have experience creating & implementing marketing campaigns, writing & editing content, managing client & vendor relations, and planning & managing events on-site.

Experience

1. Marketing Manager, North America Communications

   Chubb

   Sep 2016 — Present · Philadelphia, PA

   Senior Marketing Coordinator (April 2021 - March 2023)- Create and execute marketing campaigns around nationwide product launches, including planning weekly status meetings, pitching ideas for thought leadership, developing marketing content, and coordinating with the digital, PR & social media teams - Manage the creation of thought leadership by collaborating with leadership, general counsel, and freelance or agency writers/designers - Manage e-marketing sends from idea generation to copywriting to design, as well as handle the distribution of sends to internal and external mailing lists, using Salesforce Marketing Cloud (SFMC)- Coordinate with hotel & activity & F/B vendors, invitees, and internal hosts to plan logistics for sponsored events - Brainstorm ideas and proof branded promotional items, overseeing shipments - Manage summer interns as direct reports, preparing and delegating assignments, planning weekly meetings, and reviewing all submitted work Marketing Coordinator (April 2018 - April 2021)- Assist with event planning and on-site management of annual events and industry/media sponsorships - Create and manage the promotion of thought leadership materials - Create new content for the external website, as well as manage the review of and updates to the website when changes are needed - Manage internal and external mailing lists, using lead generation forms and SFMC Marketing Communications Associate (Sept 2016 - April 2018)- Manage the marketing collateral library, including product sheets, whitepapers, and brochures from creation to distribution, ensuring the content remains up-to-date - Create content for the external website, blog, social media channels, external & internal newsletters, and marketing materials - Manage the business\' internal newsletter by collaborating with colleagues to plan feature stories, write copy, organize layout & design, and distribute the newsletter weekly - Manage the ordering and inventory of branded promotional items

Education

• Temple University

  Bachelor of Arts (B.A.), Strategic Communication

  2012 — 2016