Alyssa

About Alyssa

Advertising has the potential to be incredibly powerful, and I show up daily to help customer audiences have positive interactions with innovative brands. As a creative brand strategist, curiosity and empathy fuel my drive to win customers\' hearts and minds with engaging campaigns that clearly differentiate brands and demonstrate how they address customers\' unmet needs. I am a 3x Bronze Cannes Lion winner with 8+ years of experience working in the advertising industry and a Master’s degree in Creative Brand Management from the VCU Brandcenter.

Experience

1. Senior Brand Strategist

   Dentsu Creative

   Oct 2024 — Present · Manhattan, NY, US

   2025Dentsu Creative named an Agency Standout on Ad Age\'s A-List.Clients: Crayola, GM Energy, Verisign‣ Contributes integral strategic inputs to the second year of Crayola’s Campaign for Creativity.‣ Leads day-to-day brand strategy on GM Energy with the council of VP of Brand Experience Strategy.‣ Presents strategic outputs to clients on behalf of the Dentsu brand strategy team.Crayola Stay Creative Awards:‣ President\'s Award: The Drum‣ Gold: ADC, PR Week, Sabre, The Drum‣ Silver: ONE Show‣ Bronze: Cannes Lions x3 – Brand Experience & Activation- 360 Integrated Brand Experience– Direct- Use of Outdoor– PR- Consumer Goods‣ Shortlist: D & AD, Clio, Cannes Lions x7‣ Merit: ONE Show

Education

• North Carolina State University

  BS Communcation, Public Relations, Advertising, and Applied Communication

  2011 — 2016

• VCU Brandcenter

  M.S. in Business/Branding candidate, Creative Brand Management

  2016 — 2018

Skills

• Marketing
• Powerpoint
• Public Speaking
• Event Planning
• Microsoft Word
• Public Relations
• Research
• Social Networking
• Teamwork
• Fundraising
• Microsoft Office
• Press Releases
• Nonprofits
• Social Media