Alyssa Esteban

About Alyssa Esteban

Alyssa Esteban is a Lead Product Designer with 13+ years of experience across early-stage startups and large-scale industry leaders in the Health & Wellness, Retail, Service, and Travel sectors. She is currently a Senior Product Designer at Fora, focusing on Advisor Growth and Traveler Acquisition.Alyssa has expertise in design management, user experience (UX), visual design (UI), user research, conceptual branding, and design systems, with a proven track record of building design-led cultures and leading cross-functional teams in fast-paced environments. She is adept at balancing creative risk and business goals, mentoring design talent, and advocating for design in all stages of the product development cycle.Previous roles include: Senior Product Designer at Shiftsmart, Senior Product Designer at Peloton, Product Designer at Verishop, Lead Product Designer at AEDIT, and Product Designer at Barnes & Noble, contributing to major product experiences in fitness, e-commerce, and emerging medical technology. In addition to her product design career, Alyssa has volunteered with the Propelify Innovation Festival, General Assembly, and Pilipino American Unity for Progress (UniPro).Outside of product design, Alyssa is a watercolor artist and urban sketcher, often painting on location at landmarks and bars around the world. She offers commission-based services and live event painting for weddings, parties, and social events. She hosts and produces \'Breakfast in Beauclair\', a global Witcher podcast. As the founder of Lengthy Tangent, LLC, she served as Executive Producer for Season 1 of the award-winning audio fiction series \'Peculiar Radio\' and a story development consultant for ‘Theme Party: the podcast’, ‘The Collection of Moira Graves’, and other upcoming independent audio fiction shows.

Experience

1. Senior Product Designer

   Fora Travel

   Jul 2025 — Present · New York, NY, US

   Designing advisor and traveler acquisition channels and establishing new design systems.Skills: Design Systems and Libraries • User Experience (UX) • User Interface (UI) • Product Design for Web

Education

• Rutgers University

  Bachelor of Fine Arts (BFA), Graphic Design

  2010 — 2014

• General Assembly

  User Experience Design Immersive

Skills

• Typography
• Rapid Prototyping
• Indesign
• Usability Testing
• Social Media
• Adobe Illustrator
• Graphic Design
• Art
• Sketch App
• Advertising
• Magazines
• Graphics
• User Experience Design
• Final Cut Pro
• Adobe Photoshop
• User Scenarios
• User Interface Design
• Adobe Creative Suite
• Microsoft Office
• Email Marketing
• User Research
• Contextual Inquiry
• Heuristic Evaluation
• Book Design
• User Experience
• Project Management
• Public Relations
• User Flows