Alyssa Cressotti
Director of Communications and Digital Engagement | 15+ Years in Brand Management and Crisis Communications
- Role
- Director, Communications and Digital Engagement at Pace University
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alyssa Cressotti
Dedicated communications professional driven to create innovative integrated marketing strategies, content, and social media storytelling designed to elevate brand awareness and build bridges across multiple organizations, cultures, and communication styles. Experienced leading teams and collaborating with executives and multi-divisional departments to guide strategic and measurable marketing and social media plans. Strong ability to analyze metrics and formulate content strategies that increase brand awareness and achieve organizational objectives and goals.
Experience
Director, Communications and Digital Engagement
Jul 2019 — Present · New York, NY, US
Education
Pace University
B.A, English and Communications
2004 — 2008
The New School
M.A, Media Studies
2008 — 2010
Pace University
Master of Business Administration (MBA), Executive
2016 — 2018
Skills
- Drupal
- Adobe Creative Suite
- Final Cut Pro
- Copywriting
- Copy Editing
- Marketing Copy
- Email Marketing
- Social Media Marketing
- Chicago Manual
- Associated Press Style
- Web Analytics
- Google Analytics
- Wordpress
- Video Production
- Digital Photography
- Proofreading
- Blogging
- Feature Articles
- Interview Skills
- Editorial
- Editorial Calendars
- Editing
- Graphic Design
- Marketing
- Magazines
- Social Media
- Public Speaking
- Microsoft Office
- Web Content Writing
- Newsletters
- Microsoft Powerpoint
- Advertising
- Data Analysis
- Metrics
- Microsoft Word
- Higher Education
- Digital Media
- Content Strategy
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