Alyssa Connolly

dentsu B2B ABX Strategy & Intelligence | Data Hot Takes | Measurement Nerd

Role
VP, Abx Strategy & Intelligence at dentsu
Location
Stratford, CT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alyssa Connolly

I\'m obsessed with the measurement problems everyone else calls impossible, mostly because…

Experience

  1. VP, Abx Strategy & Intelligence

    dentsu

    Oct 2025 — Present · New York, NY, US

    Leading Account-Based Experience (ABX) strategies for priority B2B clients at dentsu—translating business challenges into integrated solutions across media, creative, data, and technology- Building scalable ABX frameworks powered by analytics and intelligence, working across dentsu\'s agencies to connect insights with execution- Serving as strategic advisor to enterprise clients, orchestrating cross-functional teams to deliver omni-channel ABX programs that align with business goals- Developing dentsu\'s ABX offering through collaborative solutions design—creating modular strategies that support organic growth and new business efforts- Partnering across the dentsu network to scale ABX expertise and build frameworks that enable teams to deliver for Fortune 500 B2B clients

Education

  • Quinnipiac University

    Master's Degree, Master of Business Administration

    2014 — 2015

  • Quinnipiac University

    Bachelor's Degree, Marketing

    2010 — 2014

  • Wharton Online

    Business Analytics: From Data To Insights, Business Analytics

    2019 — 2019

Skills

  • Writing
  • Highly Motivated Self-Starter
  • Editing
  • Microsoft Word
  • Microsoft Office
  • Sales
  • Presentations
  • Facebook
  • Personality
  • Outlook
  • Public Speaking
  • Advertising
  • Social Media Marketing
  • Microsoft Excel
  • Powerpoint
  • Microsoft Powerpoint
  • Marketing
  • Creative Writing
  • Google Analytics
  • Teamwork
  • Microsoft Outlook
  • Leadership
  • Social Media
  • Event Management
  • Social Networking
  • Digital Marketing
  • Retail
  • Twitter
  • Time Management

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Alyssa Connolly — VP, Abx Strategy & Intelligence at dentsu in Stratford, CT, US | Unifers