Alyssa Connolly
dentsu B2B ABX Strategy & Intelligence | Data Hot Takes | Measurement Nerd
- Role
- VP, Abx Strategy & Intelligence at dentsu
- Location
- Stratford, CT, US
- LinkedIn followers
- 500 followers
About Alyssa Connolly
I\'m obsessed with the measurement problems everyone else calls impossible, mostly because…
Experience
VP, Abx Strategy & Intelligence
Oct 2025 — Present · New York, NY, US
Leading Account-Based Experience (ABX) strategies for priority B2B clients at dentsu—translating business challenges into integrated solutions across media, creative, data, and technology- Building scalable ABX frameworks powered by analytics and intelligence, working across dentsu\'s agencies to connect insights with execution- Serving as strategic advisor to enterprise clients, orchestrating cross-functional teams to deliver omni-channel ABX programs that align with business goals- Developing dentsu\'s ABX offering through collaborative solutions design—creating modular strategies that support organic growth and new business efforts- Partnering across the dentsu network to scale ABX expertise and build frameworks that enable teams to deliver for Fortune 500 B2B clients
Education
Quinnipiac University
Master's Degree, Master of Business Administration
2014 — 2015
Quinnipiac University
Bachelor's Degree, Marketing
2010 — 2014
Wharton Online
Business Analytics: From Data To Insights, Business Analytics
2019 — 2019
Skills
- Writing
- Highly Motivated Self-Starter
- Editing
- Microsoft Word
- Microsoft Office
- Sales
- Presentations
- Personality
- Outlook
- Public Speaking
- Advertising
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Powerpoint
- Marketing
- Creative Writing
- Google Analytics
- Teamwork
- Microsoft Outlook
- Leadership
- Social Media
- Event Management
- Social Networking
- Digital Marketing
- Retail
- Time Management
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