Alyssa Murphy
Marketing Manager at BERNINA of America
- Role
- Marketing Manager at BERNINA of America
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alyssa Murphy
Strategic marketing professional specializing in integrated campaign development across…
Experience
Marketing Manager
Aug 2024 — Present · Aurora, IL, US
Manage and execute strategy for- Email marketing communications - Multiple tasks across multiple marketing disciplines for monthly programs and promotions - Data & segmentation through research or in conjunction with new product opportunities - Consumer and prospects databases for marketing in various channels including: warranty, ecommerce, prospect, consumer and dealer databases• Develop and execute yearly and quarterly planning and product launches as part of management team• Manage Agencies on day to day programs• Work and partner with Marketing Operations in our Switzerland office• Create and Manage monthly reporting: SEO, Paid Search, Display and other media and programs• Research and monitor competitors\' promotions and advertising with top line monthly reporting.
Education
Aurora University
Bachelor's Degree
2013 — 2017
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