Alyssa Murphy

Marketing Manager at BERNINA of America

Role
Marketing Manager at BERNINA of America
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alyssa Murphy

Strategic marketing professional specializing in integrated campaign development across…

Experience

  1. Marketing Manager

    BERNINA of America

    Aug 2024 — Present · Aurora, IL, US

    Manage and execute strategy for- Email marketing communications - Multiple tasks across multiple marketing disciplines for monthly programs and promotions - Data & segmentation through research or in conjunction with new product opportunities - Consumer and prospects databases for marketing in various channels including: warranty, ecommerce, prospect, consumer and dealer databases• Develop and execute yearly and quarterly planning and product launches as part of management team• Manage Agencies on day to day programs• Work and partner with Marketing Operations in our Switzerland office• Create and Manage monthly reporting: SEO, Paid Search, Display and other media and programs• Research and monitor competitors\' promotions and advertising with top line monthly reporting.

Education

  • Aurora University

    Bachelor's Degree

    2013 — 2017

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Alyssa Murphy — Marketing Manager at BERNINA of America in Chicago, IL, US | Unifers